At Chinaar, we’re not just a brand, we’re a movement woven from traditions, stories, and a whole lot of passion.
"Culture, craft and knowledge are the foundations of true luxury"
Every piece we create reflects years of skilled artistry and tradition, bringing a touch of our heritage into your everyday style.
Chinaar is more than a brand - it's a movement woven from traditions, stories, and a whole lot of passion.
"Culture, craft and knowledge are the foundations of true luxury"
Every piece we create reflects years of skilled artistry and tradition, bringing a touch of our heritage into your everyday style.
Our journey began in the breathtaking landscapes of Kashmir.
As Kashmiri's who left in the '90s, we never got to call it home, but the deep love for our culture never left us.
After more than three decades, that one trip with our parents reignited our passion for the beauty, art, and traditions of our homeland, and that is how the idea of Chinaar was born.
Inspired by Heritage, Tailored for Today
Our designs seamlessly weave together age-old techniques and modern aesthetics, creating a luxurious experience that feels warm and inviting.
Each hand-tailored garment reflects the essence of our culture, crafted with care to meet the demands of modern fashion in metropolitan cities. We strive to make cultural fashion more accessible and approachable for everyone.
Empowering Local Artisans
We proudly support over 100 local Indian artisans.
We collaborate with the artisans closely, helping them to bridge the gap between traditional craftsmanship and the aesthetics of modern fashion, guiding them to blend their cultural techniques with contemporary styles, ensuring their work reaches the world.
Our platform empowers them to share their artistry, adapt to new trends, work in a predictable and organised way, and achieve economic independence, all while preserving the essence of their craft and lifestyle.
Celebrating Comfort and Style
At the heart of Chinaar, we believe true luxury lies in the perfect blend of comfort and style. Our designs are crafted not only for elegance but also with the realities of everyday life in mind.
Our flowy silhouettes define today’s fashion, offering effortless sophistication and ease. With pieces that suit all body types, Chinaar ensures that fashion is both comfortable and timelessly chic.
Every piece we create tells a heartfelt story, crafted with love and care just for you.
We pour our soul into everything we make, hoping it brings joy and warmth into your life, connecting you to the beauty and tradition of India.
Rooted in culture, we bring the heart of Kashmir to you.
